First Coast Focus

First Coast Focus can’t make more hours materialize for our clients. But we can develop strategies, tools, and communication pieces that will save time and enhance competitive advantage. First Coast Focus provides marketing and management solutions to small businesses, consultants, and independent contractors, particularly those in service industries.

Are you anticipating your customers’ needs and wants by recognizing patterns and trends in behavior and characteristics? Is your organization getting the right message to the right people? Do… Read More

Heather Senterfitt has over 16 years of progressive experience in the fields of marketing, research, program evaluation, and not-for-profit work. She’s been successfully leading First Coast Focus since 2009. Read More

Welcome! Thank you for following First Coast Focus. I’m Heather and will be the voice of this blog much of the time. Every now and again, I plan to bring in guests from various business… Read More

Pardon our Construction!

We’re making some updates to the site. Unfortunately, we may not look entirely put together for a bit. Please bear with us as we make improvements! read more

500 Words or Less: Business Writing in the 21st Century

Please welcome Vicki Winslow, my first guest writer! If you have a business, you have to write—and when you write, someone whose good opinion you value will read it. I am here to help make sure that you don’t lose that good opinion through poor writing. Here,... read more

Small Business Directory – An Arsenal of Online Tools

As a small business owner, I’m often curious about the types of services offered on business directories and the prices associated with each. The services included on most of these types of directories span a wide variety of topics including business planning,... read more

The Science Behind All Those Numbers

Article titles have caught my attention. The sheer volume of titles with numbers in them has been particularly fascinating. Bloggers and content creators seem to be the most prolific users of this titling technique: 3 Ways to Stop Wasting Time on Social Media by D.... read more

Eye-Catching Productivity Tips

We’re all looking to get more time out of the day, right? In my search for ways to make this happen, I’m often drawn into articles that promise help. Some researchers suggest that successful people often increase productivity by using a 50/10 rule. The concept behind... read more

Prepare for the future - join the American Marketing Association! ... See MoreSee Less

The AMA community is a collective force that believes knowledge itself is not power. Rather, power is knowledge applied. Join our community today with code AMASPRING and receive $50 off your membershi...

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